So Tim Horton’s is working on up scaling their coffee. They announced today that they’ll start selling lattes, cappuccinos and espressos at locations across Canada. Starting their prices at $2, Tim’s is aiming to keep their blue-collar roots but also steal office workers from places like Starbucks and Second Cup.
The only time I’m a regular Tim’s customer is when I’m on a road trip and I can’t say that I’ll be racing to the nearest Timmy’s to try their new wares. But I am a bit curious about what it would be like and certainly willing to give it a shot – especially the next time I make that requisite Canadian road trip stop at a highway Tim’s.
And I’m guessing that there are a lot of other people who, like me, will be willing to trying a slightly pricier drink next time they visit Tim’s – and I am probably exactly the demographic Tim’s is aiming for. Sure, they want to get some people to switch from Starbucks to Tim’s for their regular morning coffee – but they could likely also make a pretty penny if at least some of their customers up-scale their drink order.
Who knows, it might actually be good. If it is as tasty as a Starbucks latte, I would probably pick one up more often.
But while taste is a big factor for me in choosing where I go for my lattes – there are some other things I consider too. Fair trade and eco-friendly coffee production is a big one. One of the reason’s I’m a loyal Bridgehead customer is that all their coffee is fair trade – as is almost all the other stuff in their store too.
And another big thing is atmosphere. I love my local Bridgehead. I’ve been a regular customer there for so long that I know the first names of most of the staff (although there have been a bunch of new hires lately and I’m a bit behind). I also know a lot of the customers and going for coffee can be quite a social outing.
So I’m not likely to shift my loyalty anytime soon – but definitely appreciate what Tim’s is trying to do.